WowOptin is a WordPress plugin that helps you grow your email list. It lets you build pop-ups fast with a drag-and-drop editor. You don’t need to code or hire a designer. Just pick a template, tweak it, and go live.
Key Features
Easy Drag-and-Drop Editor
The builder is simple to use, like Canva. You can drag, drop, and edit parts in seconds.
500+ Templates
WowOptin gives you over 500 pop-up templates. Pick one that fits your brand and adjust the colors, text, and images.
Mobile-Friendly Design
Your pop-ups look great on phones, tablets, and desktops. You don’t need to build separate versions.
Smart Triggers
Choose when pop-ups appear—on scroll, exit, or delay. This helps you catch visitors before they leave.
A/B Testing
Test two versions of a pop-up. See which one gets more clicks and use what works.
Simple Analytics
The dashboard shows views, clicks, and conversions. You can track results without any extra tools.

Use Cases
- Blog Owners
Collect emails by showing pop-ups after readers scroll or stay for a few seconds. - Online Stores
Offer a discount when someone’s about to exit. It helps reduce cart abandonment. - Freelancers and Agencies
Use Tier 2 to manage pop-ups for many sites. It saves time and gives you more control. - New Business Owners
If you’re just starting, WowOptin makes it easy to set up lead capture forms without stress.
Pros and Cons
| Pros | Cons |
|---|---|
| Easy to use, no coding needed | Only works on WordPress |
| Over 500 ready-made templates | Few integrations with other tools |
| Works well on all devices | |
| One-time payment, no subscription |
Hands-on Experience / My Honest Opinion
I tried WowOptin on one of my blogs. It took just 5 minutes to launch a pop-up. The editor was smooth, and I didn’t need help or tutorials. The design looked clean on mobile and desktop.
I also tested two versions of a form. The A/B results showed me which headline worked better.



